January 10th, 2020

SEO 101: A guide for beginners

Search engine optimisation (SEO) “is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results,” according to Wikipedia.

How does it affect your business?

SEO can direct more significant traffic to your website, resulting in increased awareness among your investor audience. Best practices in your website development must be followed so your company will be easy to find online. There are also other ways you can enhance your site’s ability to stand out in Google and other search engines to usher in more visitors to your web pages.

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January 10th, 2018

3 Easy Ways to Promote Your Social Media Accounts

It’s all about engaging your investor audience with valuable content. You probably already know this or have heard it a few times before.

That’s why you’ve made your debut into social media, just like other socially savvy businesses. You’ve started your company’s Twitter account or LinkedIn page. Maybe even Facebook page and YouTube channel.

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December 20th, 2017

How to Improve Your Website Navigation for Investors

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Appeal to Investors through Your Website” — here.)

Hard to imagine life without handy GPS navigation devices. Don’t you agree?

Google Maps. Car GPS screens. They’re just some tools that make things easier when you’re getting around a new place. They save time. And enable you to reach your destination as quickly as possible.

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December 6th, 2017

How Companies Use Social Media to Reach Investors

Social media is making an impact on Australian investment decisions.

Information ASX-listed companies relay through social media can “unintentionally influence” investor decisions, according to a recent study by Victoria University’s Dr. Maria Prokofieva.

In fact, more Australian businesses are now tapping into social media, Dr. Prokofieva noted in an ABC News article. Companies are catching the attention of stakeholders through this digital space. And as investors are engaged, companies are able to direct them to making positive investment decisions.

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December 1st, 2017

AuKing Mining website transforms to new brand

Things change. Yes, even business names.

It’s a healthy sign of dynamism as the company heads into a new direction.

That’s why it’s great to have a content management system that’s supportive of your website and company’s progress.

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November 28th, 2017

Communicate with Investors in 3 Quick Ways

Investors today are more connected and more tech-savvy. They expect you to communicate more company updates regularly. And without delay.

Thankfully, there are many online tools now to meet that need. In fact, with the right tools, communicating with investors can be such a breeze. Here are 3 quick ways to connect with them.

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November 22nd, 2017

How to Appeal to Investors through Your Website

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous post — “How to Attract Investors to Your Website” — here.)

When was the last time you bought a mobile phone or laptop? Remember going through a decision-making process before buying it?

Like most consumers, you didn’t immediately buy the first thing you saw, right? You must’ve Googled the product several times to study its features. Compared it to peers. Or maybe checked reviews. What were others saying about it?

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October 27th, 2017

Australian Potash’s new website gears up for investors

Australian Potash Limited (ASX:APC) rolled out a brand-new website to enhance its online investor presence.

The minerals exploration company picked out its colours, content and images for the full website powered by HQi, IRM’s proprietary content management system. Essential info about the company, its board and management team are well presented in the site. Its many projects are detailed, with vibrant photos laid out in an image gallery.

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October 20th, 2017

Plus Connect Website Finds Perfect Match in IRM HQi

IRM and Plus Connect (ASX:ACU) worked together to launch the latest webpage of the Australian company that offers online betting and social gaming products. The online gaming company hand-picked its colours, images and content for the website that aims to support investor relations. Through the well-designed site, the company highlighted a wide range of key information about its business, its board of directors, management team and partners, among other things.

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October 18th, 2017

How to Attract Investors to Your Website

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the next related post — “How to Appeal to Investors through Your Website” — here.)

So you have your website all set up and running. All the necessary elements are there — design, imagery, style and key messages. All the facts about your company and who’s running it. Your business summary and your investor proposition are in place. Got your latest news and reports. The works.

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October 13th, 2017

IRM Builds Investor-friendly Websites for Seymour Whyte

IRM unveiled investor-focused websites for Seymour Whyte Limited (ASX:SWL) and its two divisions. The infrastructure, engineering and construction firm holds a group portfolio that consists of Seymour Whyte Constructions and Rob Carr Pty Ltd, its civil and utilities infrastructure divisions, respectively.

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October 6th, 2017

How to Write a Blog Post via IRM Newsroom

When was the last time you connected with your investors? Communicating with shareholders is undeniably a vital element of a well-managed ASX-listed company. And a corporate blog is a simple yet direct channel you can use to meet this communication need.

A company blog is a user-friendly platform that empowers a business to engage with the investor community, including current and potential stockholders. Think of it as a short thoughtful letter that contains timely and relevant information to your stakeholders. It’s also a reliable source of data where venture capitalists and angel investors can consider a prospective investment in your business.

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September 22nd, 2017

IRM innovates AUB Group website with new look, features

IRM recently revitalised the website of AUB Group Limited (ASX:AUB) as part of efforts to reinforce the company’s investor relations. AUB Group is a leading equity-based risk management, advice and solutions provider in Australasia.

Under the direction of AUB Group, IRM implemented a fresh design for the site’s home page that includes a live share price chart and ASX updates, among other modifications. Powered by IRM’s HQi content management system, the webpage likewise carries a visual timeline to showcase the company’s rich corporate history.

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September 15th, 2017

IRM firms up Melbana Energy corporate website

Melbana Energy (ASX:MAY) partnered with IRM to launch a robust website in a bid to expand the company’s online presence. Presently, the oil and gas enterprise has a portfolio of exploration, appraisal and development stage opportunities in Cuba, New Zealand, Ashmore Cartier and Bonaparte Gulf regions in Australia

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September 8th, 2017

Laneway Resources chooses IRM to build corporate website

IRM is pleased to announce the latest investor-focused website of Laneway Resources (ASX:LNY). Laneway is an Australian exploration company with assets in gold and coal.

IRM initially created an ultramodern look with a corporate appeal for the new site. Then its HQi content management system was deployed to keenly showcase Laneway’s business in the web pages.

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August 25th, 2017

Tesserent engages IRM’s market-leading Newsroom

IRM teamed up with Tesserent (ASX:TNT) to integrate the IRM Newsroom in the cyber security company’s website. Tesserent offers businesses world-class perimeter protection, internal monitoring and alerts, secure internet connectivity and co-location.

With the IRM Newsroom incorporated in Tesserent’s site, the company will be able to quickly communicate ASX announcements, share prices and reports to investors throughout Australia and around the globe.

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August 18th, 2017

IRM kicks off investor-friendly website for Tap Oil

IRM launched a state-of-the-art web page of Tap Oil Limited (ASX:TAP), an independent oil and gas exploration and production company. TAP is based in Perth and has interests in South East Asia and Australia.

IRM implemented its scalable HQi content management system to develop and power the site based on TAP’s desired layout and colour theme. Though the web page is now live, HQi still gives TAP the option to modify the site’s content, images and navigation as needed.

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August 11th, 2017

IRM enhances Atlas Iron site to boost investor relations

IRM recently updated Atlas Iron Limited’s website to help strengthen the iron-ore company’s investor relations. Atlas (ASX:AGO) mines and exports direct shipping ore from its operations in the Northern Pilbara region of Western Australia.

Atlas is one of IRM’s many ASX-listed clients that use HQi, IRM’s proprietary content management system. The companies worked on upgrading Atlas’ online investor presence through a new custom design and a range of other features.

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July 28th, 2017

Phoenix Eagle’s versatile website now live

IRM kicked off a new website for Phoenix Eagle, a biopharmaceutical research and development company headquartered in Australia.

IRM utilised its HQi content management system to build and run the site in collaboration with Phoenix Eagle. The biopharmaceutical company selected the content, colours and images to come up with its preferred look for the web pages. IRM’s adaptable template also facilitated a larger footer for the site to make way for quick links and contact information.

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July 21st, 2017

Bioxyne’s new website designed for consumers, investors

Bioxyne Limited (ASX:BXN) engaged IRM to launch a consumer-focused website for the Australian life sciences and health products company.

IRM created the webpage with bright images and colours to connect with Bioxyne’s wide base of global clients. A Shopify store was also integrated in the site to facilitate online purchases for customers.

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