How well do you understand the investor journey? [Infographic]

25-Jan-2019
Understanding the investor journey

As an ASX-listed company, you're continually marketing your shares to a largely unknown audience of potential investors mainly through an online process, worldwide.

It’s a daily competition. It’s a worldwide online competition. And there are plenty of other choices for investors.

But if you do this job better and more consistently than other companies, you will likely achieve more interest in your stock. The more competition for your stock, the better your share price.

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Make your investor communications IPO ready

18-Jan-2019
IPO ready

Launching an initial public offering (IPO) soon?

Whether you’re planning an IPO in the next months or in a few years, being ready for one requires planning. Often, this would entail big organisational changes to meet the requirements of being publicly listed.

And it’s good practice for your business to act like an ASX-listed company before coming to market. Running your organisation like a public company before you need to will improve its IPO readiness and help strengthen its valuation.

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Elixinol Global kicks off fully-equipped website

11-Jan-2019
Elixinol website

Local businesses need websites now more than ever.

Without a website, how would your business rank in search when consumers or investors Google your page? Having no website means having no brand-controlled publishing and link-earning platform necessary for ranking highly in search.

So, you would want to establish a strong website that’s vital to local search rankings. You’d need to make it an authoritative resource for your specific investor audience.

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3 ideas for a more interactive website

04-Jan-2019

A better user experience. That’s what an interactive website offers your audience, such as clients and investors.

When your site is interactive, it engages users as they go through information displayed on your web pages. It’s just more enjoyable to use. So, it receives more traffic and gains all the benefits that come with it.

How is this best achieved?

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