It’s never too late to switch. Especially if it’s for the better.
Accelerate Resources Limited (ASX: AX8) didn’t shy away from moving to a more suitable website when it realised its former one was outdated.
Accelerate pursues investment opportunities in Australian cobalt copper and gold exploration projects. Being a recently listed company, its efforts were focused on fully engaging with investors.
That’s why the company initially tapped IRM’s Newsroom to have a better handle on communications with stakeholders. With Newsroom, Accelerate could decide which news items would be published to its website. The tool could also enable the company to send announcements to email subscribers and posted on social media.
But Accelerate’s previous website was too clunky and couldn’t set up its news feeds. It wasn’t up to par with what it wanted to achieve in terms of connecting with its audience.
So Accelerate teamed up with IRM to redesign its site with enhanced capabilities for reaching investors. The company’s data feeds were finally set up in Newsroom and now ready for relaying messages to stakeholders.
More noteworthy changes were made in Accelerate’s website too. For instance, the home page offers the company’s latest news for easy access. An email alerts section allows investors to subscribe to its latest updates as well.
An Investor Welcome page was included in the site where stakeholders can find quick links to pertinent data, such as presentations and projects.
Since it’s newly listed, the pages for annual, quarterly and half-yearly reports remain hidden at the moment. However, these pages are ready to go live as content becomes available.
Accelerate’s website was designed using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Accelerate on reinforcing their investor communications capability.
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