In the recently published summer edition of Listed@ASX magazine, IRM’s CEO, Martin Spry contributes thoughts on what makes an effective online IR communication strategy.
Key to success with online IR is understanding the investor journey – the stages investors progress through as they learn about, engage with and become shareholders in a listed company. The online communication strategy needs to relate to investors at each stage of their journey.
Investors make decisions to progress to the next buying phase
The corporate website is king, and almost everything else leads to it, but investors will choose many other online touch-points as they make their discoveries and reach an investment decision.
Its more than just a website. Far more.
IRM’s Listed@ASX article goes on to explore ten principles to consider to make your online IR program most effective.
A PDF copy of the article can be viewed or downloaded here.
Download the free Listed@ASX app from the Apple app store or Google Play to receive the full magazine. The app also includes the regular ASX Compliance Updates, Listing Rules, Guidance Notes and reporting calendar, all stored conveniently for reference in your app library.
We’d love to hear your thoughts
In later blog posts IRM will explore these issues in more detail. Meanwhile, if you have comments or ideas about this please contact Martin directly at IRM via firstname.lastname@example.org or +61 2 8705 5444.
Visit IRM at www.irmau.com for more of our thought leadership and how-to articles.