March 29th, 2022

IRM Events: Event management at your fingertips

Investor events are important components of your company’s investor relations. Roadshows, investor conferences, annual meetings and investor days are some of the brilliant means to connect with investors.

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February 28th, 2022

5 benefits of securing your corporate website

“Not secure.”

Seen that message next to a web address? (Hopefully, not on your website.)

Google displays that label on sites that don’t use an SSL Certificate (or Secure Sockets Layer certificate). This digital certificate delivers secure, encrypted communications between your website and any browser used by your clients or investors.

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January 27th, 2022

Influencing online behaviour of Investors – attracting and keeping their attention

Congratulations, you’ve attracted an “investor” to your online touchpoint!

Someone has found your website, social media post, ASX announcement, online report. What happens next might be the start of a wonderful relationship. Or just a brief fling!

To help understand what’s happening, we need to get inside the head of the investor visitor.

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November 15th, 2021

Annual Report formats in the new digital frontier

Annual Reports are changing in the new normal where digital communication channels are increasingly preferred over traditional ones. As investors are more online now, companies are addressing the digital demand for information with new opportunities to get their messages across, even with their annual reports.

However, selecting the best annual report format can be tricky. Should you go for a printed document, an online interactive version, or a combination of both? Which medium is best for your organisation?

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October 26th, 2021

How a virtual AGM extends your investor audience reach

Australian companies and investors are embracing the digital shift to virtual annual general meetings (AGMs). In fact, 68% of AGMs in 2020 were online or hybrid, according to Computershare’s 2021 AGM Intelligence Report.

Running an effective virtual AGM will largely depend on several components, like your webcast, as Boardroom.Media discusses in its article, “2021 Annual General Meetings - virtual, physical or both?”. Whether it’s a live broadcast or a video-recorded presentation, webcasting is crucial for well-organised communications in AGMs.

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October 26th, 2021

How to get email subscribers the right way

Has a website ever required you to give your email address so you can download a document or register for an event?

I actually saw this on an IPO site days ago. The website required people to provide their email address before getting through to download the prospectus. And my immediate reaction was, "Yeah, great idea. Get lots of email addresses. Why didn't we think of that?"

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October 25th, 2021

How to create an engaging investor website

With today’s digital-first environment, investors have high expectations for online access to information. As you can probably tell, this digital acceleration is largely fueled by remote work in the new normal.

Undoubtedly, investors are using online content more than ever before. In fact, 73% of investors depend on digital tools for communications, according to a recent research.

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September 27th, 2021

3 business blog strategies for your investor audience

Are you blogging about your business? It’s a simple yet powerful move to share relevant information with your stakeholders in a way that engages them.

A business blog is like a digital journal about your company that’s written for your investor community. It’s an excellent strategy to increase your organisation’s visibility online as it provides insights about your industry and answers questions shareholders may have.

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September 22nd, 2021

How to level up your website with an investor welcome page

Investors know what they want. They search your website to look into a current or potential investment. They go to your site with a set of expectations on what to find when they get there.

That’s why it’s important to organise your website with clarity as you present information. It would make things significantly easier for investors to research investments when you provide a coherent story about your business. Well-defined content paired with design that centers on investor needs will allow a smooth user experience for them.

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July 26th, 2021

AGM: One simple move to boost your investor engagement

Amid lockdowns and pandemic concerns this earnings season, companies and investors continue to adopt the digital shift to virtual and hybrid annual general meetings (AGMs).

Though in-person meetings have been possible in some states with less restrictions, businesses still need to be prepared for unexpected changes.

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July 26th, 2021

5 clever ways to keep your investor communications going

In the corporate world, successful companies don’t just run the business. They’re also expected to maintain communications with investors as their organisation grows.

Keeping investors in the loop is a smart move that leads to substantial results. It strengthens the bond with stakeholders and unlocks opportunities to draw in more funding.

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June 22nd, 2021

How design puts an edge on your investor communications

Investors just want the facts, right? So, is design really necessary for investor communications?

Typically, listed companies provide investors numbers and data in compliance with regulation. In the process of conveying facts, key information are usually sent out despite their complex form. Seemingly as though businesses were messaging robots, not investors.

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June 21st, 2021

A quick fix for writing content on your investor website

Are you creating a new investor website or revamping your current one? Well-written website content is key to capturing the attention of investors and keeping it.

Good website writing not only holds the interest of investors. It also tops search results on the web, enabling stakeholders to quickly find your site and access information for their investment decisions.

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April 26th, 2021

Annual Report: What investors want to see beyond the numbers

Whether this is your first annual report as a listed company or you’ve been doing it for many years, you know investors eyeing your company use this document to get information on your business. They tap into your yearly report and other financial statements to assess an investment.

Aside from financial facts, investors will also draw on your annual report to learn the framework in which your business operates. They make it a starting point to look for signals about your organisation’s leadership and culture.

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April 13th, 2021

IPO prospectus: 3 tips for better investor engagement

With the current surge of initial public offerings in the market, how do you make sure investors will choose your IPO over others?

Your prospectus will certainly be key in catching investors’ attention and engaging with them. This legal document will present your company’s profitability and help determine whether they will participate in your offering or not.

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March 24th, 2021

IPO Roadmap: Navigating the process with great investor communications

Launching an initial public offering requires lots of planning. You’ll need all the help you can get, especially from the pros. You’ll want expert advice from specialists with a great deal of experience supporting companies on their primary listing on the ASX.

How about an IPO roadmap to great investor communications for your upcoming listing? With this guide, you’ll be able to cruise through the stages as your company goes public.

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March 18th, 2021

Why a design team is actually good for your annual report

Producing your annual report each year can be a challenge, especially if you wish to improve on your previous document.

You don’t only want to state the facts and figures, listing all the numbers, you also want to tell a story that features your accomplishments and your plans for the following year. You want to share how you hurdled the headwinds and continue to forge ahead with confidence.

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February 24th, 2021

Facebook’s news ban and your company’s news distribution

Has your company’s news delivery been affected by Facebook’s news restrictions?

Under Facebook's new rules, Australian users will now be barred from finding or sharing local and international news content on their social network. Australian news outlets are also restricted from posting links on their pages.

This major move from the tech giant is in response to the Australian government’s proposed Media Bargaining Law that will make tech firms such as Facebook and Google pay for news content. It has been suggested, Google has reportedly already entered into agreements with major Australian news outlets.

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February 23rd, 2021

How to make your Annual Report stand out

It’s almost the end of the financial year. For June year-enders, it’s annual report time!

Whether you’re an early starter or a bit of a crammer, one thing’s for sure, your annual report will take time and effort to prepare. Perhaps it can even get overwhelming at times.

But it is well worth the effort when properly executed. Your annual report will give a considerable return on investment when it showcases your company’s achievements.

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February 23rd, 2021

IPO Snapshot: Investor websites of newly listed companies

With the recent market rally, a window to list is evident and the pipeline for initial public offerings (IPOs) is surging. Thanks to the synergy of companies’ capital raising needs and investors’ drive for investment profitability.

As markets have regained confidence, many up-and-coming companies are snapping up the opportunity to offer shares in the Australian Securities Exchange (ASX). New listees have joined the bourse in the past months and more are scheduled to list soon.

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