January 5th, 2018

Effective Online Presence for Your Business

Your website gives information about your company, like your products and services, corporate news and contact details, right?

But what if your site can upgrade to an effective investor relations tool too? One that would provide you a whole online investor presence.

Your online investor presence would focus on stakeholders and attract them to your website. This would then encourage them to move to the next steps. To potentially become a committed shareholder.

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December 20th, 2017

How to Improve Your Website Navigation for Investors

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Appeal to Investors through Your Website” — here.)

Hard to imagine life without handy GPS navigation devices. Don’t you agree?

Google Maps. Car GPS screens. They’re just some tools that make things easier when you’re getting around a new place. They save time. And enable you to reach your destination as quickly as possible.

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December 6th, 2017

How Companies Use Social Media to Reach Investors

Social media is making an impact on Australian investment decisions.

Information ASX-listed companies relay through social media can “unintentionally influence” investor decisions, according to a recent study by Victoria University’s Dr. Maria Prokofieva.

In fact, more Australian businesses are now tapping into social media, Dr. Prokofieva noted in an ABC News article. Companies are catching the attention of stakeholders through this digital space. And as investors are engaged, companies are able to direct them to making positive investment decisions.

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November 28th, 2017

Communicate with Investors in 3 Quick Ways

Investors today are more connected and more tech-savvy. They expect you to communicate more company updates regularly. And without delay.

Thankfully, there are many online tools now to meet that need. In fact, with the right tools, communicating with investors can be such a breeze. Here are 3 quick ways to connect with them.

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November 24th, 2017

5 Ways to Build Your Digital Media for Investors

(This blog post was inspired by insights Peita Diamantidis shared at “Amplify Your News: Using Digital Media to Grow Your Investor Following,” a recent IR event presented by IRM and Computershare.)

Digital media can help you engage with your investor community and advance your business. Particularly if you’re an ASX-listed small cap company. This means of communication will provide you a unique opportunity for personal connection with your investor audience.

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November 22nd, 2017

How to Appeal to Investors through Your Website

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous post — “How to Attract Investors to Your Website” — here.)

When was the last time you bought a mobile phone or laptop? Remember going through a decision-making process before buying it?

Like most consumers, you didn’t immediately buy the first thing you saw, right? You must’ve Googled the product several times to study its features. Compared it to peers. Or maybe checked reviews. What were others saying about it?

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November 16th, 2017

Grow Your Investor Audience with Digital Media

What was the first thing you did when you woke up this morning? Checked your email? Twitter or Facebook?

Digital media, a combination of technology and content, is so much a part of our daily lives. Whether or not we choose to tap into it first thing in the morning, we turn to it one way or another at some point during the day.

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November 3rd, 2017

Upgrade your Online IR Presence without the hassle: IRM Online IR Suggestions

We guess you’re as passionate about your online investor relations presence as we are. Reaching investors online, at the touchpoints of their choosing and at the time they choose, is the main challenge of online IR activities. We’re happy to help with our suggestions, specifically tailored for you.

Perhaps your email strategies need a lift, or your social media presence needs to work harder for you. Does your home page help people like you, get the key messages through, and “Sell” the first click?

Maybe your Investor Centre could use more pages? You’d want your current dividends or capital structure to stand out, right?

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October 18th, 2017

How to Attract Investors to Your Website

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the next related post — “How to Appeal to Investors through Your Website” — here.)

So you have your website all set up and running. All the necessary elements are there — design, imagery, style and key messages. All the facts about your company and who’s running it. Your business summary and your investor proposition are in place. Got your latest news and reports. The works.

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September 25th, 2017

Setting up Links (URLs) in ASX Announcements

Some readers of ASX Announcements containing links to web pages (or email addresses) have been frustrated with an apparent inconsistency in whether the links are clickable or not. This note provides some guidance on a way to include links in a PDF document so that they will (almost always) work on the recipients’ technology.

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September 16th, 2016

Going public, then being public

A few months after going public through an IPO or RTO, people responsible for investor relations learn how much effort is involved in being public. It’s probably harder to be public than it was to go public.

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August 22nd, 2016

Online Investor Presence

Everyone has a website, right? But does everyone have a consider online presence for investors?

Whats the difference?

A website is a place where you put stuff. Brochureware, directory information, news, reports, contact details. So that when people turn up at the site they might be able to find what they want.

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July 26th, 2016

Investors are Customers too

There’s a whole world of marketing experts focusing on helping businesses acquire new customers.

There’s a whole world of investor relations people focusing on helping businesses acquire new investors.

From the investors’ perspective, perhaps purchasing some shares is not much different to buying shoes, or a car?

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July 7th, 2016

Three Reasons for a Mobile Investor Presence

Is your investor website one of over 500 ASX listed company sites that is not yet mobile friendly?

Investors are mobile these days. We’ve all tried to look at that tiny print of a non-friendly site on our phones. It’s simply easier to look elsewhere. Your investors are mobile, too.

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June 17th, 2016

IRM client websites outperform the industry on mobiles and desktops

IRM tested 1305 ASX listed company websites (with market cap over $5m) in May 2016.

We are pleased to advise that IRM developed websites outperform the ASX averages in all categories. This is just one more way the IRM assists its clients to stand out from the crowd.

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June 7th, 2016

Is your company website un-friendly?

As mobile service providers improve their networks and mobile phone giants continue to push out new devices, customers are now browsing the web more from their smartphones and tablets rather than traditional computers. It is also becoming important for businesses to tailor-fit their websites to mobile users to increase and improve search engine ranking results.

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June 1st, 2016

The benefits of blogging for business

In this post we will get to know what a blog is, what blogging for business could mean for your business, and how ASX listed company peers are blogging now..

First and foremost…

A blog is an easy-to-use platform for connecting with and sharing relevant information with your audience. It is a simple direct communication channel.

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March 22nd, 2016

Success Factors for Online Investor Relations

Understanding the key success factors for online investor relations will assist companies to make sure their online IR strategy is best helping investors move through their investor journey.

In earlier posts in IRMatters, we discussed the Investor Journey, and the touchpoints investors use.

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March 22nd, 2016

Online Touchpoints in the Investor Journey

Information and impressions gained at various online touchpoints is used by investors as they progress on their journey from identifying needs to becoming a shareholder that will recommend the stock to others.

In an earlier post in IRMatters, we discussed the Investor Journey and how it is important for the IR communication strategy to understand the journey the investor takes, and the touchpoints investors use.

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March 22nd, 2016

The Investor Journey – explored and explained

Investors go through a buying process as they decide whether or not to invest in a particular company. This article explores the similarities between the investor journey and the consumer buying process and outlines our thinking on how to engage for better success.

Consumers who are buying a product go through stages of engagement before their buy decision. Similarly, when making an investment decision, investors take a journey.

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